Georgina Keeley studied Fashion & Textiles at Loughborough Art and Design School, before completing her degree in Retail Management at Loughborough University. Upon graduating she started her career specialising in marketing, working for two large manufacturing businesses. After six years, Georgina realised she wasn’t pursuing her main passion. From a young age she had displayed an innate love and skill for fashion and textiles. Recognising this, she unearthed her true career aspiration: to be a part of that world.
This change of direction coincided with being thrown into the wedding industry when six of her best friends got married in the space of just one year. It was during this time that Georgina identified an opportunity and a gap in the market for luxury, timeless clothing designs for the bridal party – specifically, everything but the dress.